Decoy

Make Your Data $Worthless0

Right now, your behavior is being priced and predicted.

End automated profiling.

4,000+ profiles depreciated · No extension, no deletion

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You generate data by living your life.
Data brokers turn it into leverage against you.

We use AI to poison your online data so that databrokers and algorithms can't collect valuable information on you. With Decoy, you stop becoming a product, and just become noise.

How Data Poisoning Actually Works

Brokers depend on consistency

They build probabilistic models from repeated signals across time and surfaces.

Consistency lets them predict you.

We introduce false signals

Not noise. Not lies. Strategically placed decoys that collapse model confidence.

Predictions stop converging.

Low confidence profiles don't sell

Unreliable users get excluded from premium segments entirely.

You are excluded without notification.

You don't disappear. You become unprofitable.

What they already know about you

without your consent

  • Your likely income range
  • Your next address
  • What makes you buy
  • When you're vulnerable to buying
  • Who you resemble
  • What you'll search for next
  • How much you're worth to advertisers

You never told them this.

What happens if you continue doing nothing

Your private data continues being sold.

Your personal life stays profitable.

Your privacy will keep being violated.

Your personal life is already an industry

5,000+
data brokers exist
Current services target only 860 — less than 20%

Join the early interest list

Help shape a new approach to personal privacy in the age of AI

First profiles receive permanent contamination status.

Questions & Answers

Is this safe?

Operates only within user-controlled, public, or opt-in surfaces.

Does this break my real recommendations?

Injection is scoped away from services you depend on.

Can platforms detect this?

Detection assumes your data should make sense. Ours doesn't.